© World Innova Corp. 2009
World Innova
One out of four products sold in the U.S. are private label goods.
Are you capturing your share of the market?
While private-label goods have historically focused on low-emotional involvement goods such as flour and sugar, consumers are increasingly turning to store-brands for items as diverse as sheet sets, paint brushes, office supplies, and other products. This vertical and horizontal expansion of private label goods offer retailers a rare opportunity to capture the newly changing market.
More and more consumers are realizing the cost-savings of buying store-brand items, and more and more savvy retailers are realizing the returns. In fact, private label goods account for roughly 45% of products sold in Europe, and 25% of products sold in the U.S. And the number is increasing.
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Retailers enjoy tremendous benefits from private labeling. Instead of marketing being a pure cost, retailers can market themselves with their private-label product and simultaneously achieve product profits. As many retailers have discovered, including Trader Joe’s, Costco, and Wal*Mart, private label goods allow a retailer to establish customer loyalty by having an exclusive offering of a high-quality and economical product.
From grocery-brand cookies to department store towels, we offer retailers a turnkey solution that handles product selection, manufacturing, packaging, and shipping.
