It’s what’s on the outside that counts
Our creative team has designed hundreds of packages, focusing on the unique demands of product packaging, including consumer visibility, retailers’ requirements, and logistic considerations. Our close and personal relationships with the leading retailers means we are privy to their insights as to what truly drives a product purchase. When it comes to package design, we’re not guessing based on what looks pretty. We’re strategizing based on years of retailers’ customer studies.
A package can make or break a product’s chances of success. So why leave package design to a creative group that doesn’t know products?
And our manufacturing and distribution experience gives us the knowledge you need to ensure your package complies with governmental regulations, conforms to retailer’s packaging and design requirements, and can survive the rigors of shipping during distribution..
World Innova
Thus, Our creative team is unlike others on the market today. Our focus on product packaging gives us an edge in three-dimensional marketing so difficult to many of the marketers focused on two-dimensional media such as print or web. Our decades of experience in manufacturing gives us the knowledge of technical matters lacking in the merely “creative” package design companies. Our extensive experience with retail buyers gives us unique insight as to what ultimately drives a consumer’s purchase decisions. And our long experience in CAD and relationships with package factories give us an edge in streamlining the package manufacturing and print process.
Turn heads. Our close and personal relationships with the leading retailers means we are privy to their insights as to what truly drives a product purchase. With the constant influx of new products on store shelves, today’s buyers face “consumer fatigue” and frustration from so many product choices. While consumers rely more and more on the product package for purchasing decisions, they are giving less and less time to each package. As many retailers require by internal regulation, a package should tell the story of the product “at a glance.” Today’s consumer is unlikely to give a new product package more time, and if the package does not instantly grab his attention, the sale is likely lost.
Time and money. Our package design process respects your time and cost concerns. As always, our On Time Guarantee ensures you will get a response to your pending package design within 24 hours. We offer lower prices than our competitors because our experience allows us to work more efficiently. Our standard turnaround time for package designs is thirty days, depending on your desired process. Because time to market can make or break a product, we offer expedited services when needed.
Practical concerns. Our years of experience and know-how ensure your package design will meet all practical considerations unique to product packaging. Not only must your package adequately protect the product during shipping, but it must also comply with numerous environmental and other governmental regulations. The package must not infringe another’s copyright or trademark. The package must be appropriate to the shipping and transport methods; a package designed for one mode or shipment may get damaged in another. Finally, some retailers impose additional package regulations that can affect design, such as size, height, weight, and materials. Some retailers also impose internal design regulations. To successfully have your product placed in these retailers, you must discover and ensure your package complies with all their packaging specifications.
Packaging design requires more than designing a pretty box. Package design requires a team that is intimately familiar with the entire product cycle. We have designed hundreds of product packages since the early 1990s — some of which are household names probably in your own home now. While our work has ranged from simple designs that tell the story of the product at a mere glance, to creative designs that inspire and awe, our ultimate goal has always been the same: to maximize product sales and profits.
