We know packaging because we know products.

A package can make or break a product’s chances of success.  So why leave package design to a creative group that doesn’t know products?

    Package design requires more than designing a pretty box.  Package design requires a team that is intimately familiar with the entire product cycle.  We have designed hundreds of product packages since the early 1990s — some of which are household names probably in your own home now.  While our work has ranged from simple designs that tell the story of the product at a mere glance, to creative designs that inspire and awe, our ultimate goal has always been the same: to maximize product sales and profits.

    Our creative team has designed hundreds of packages, focusing on the unique demands of product packaging, including consumer visibility, retailers’ requirements, and logistic considerations.  Our close and personal relationships with the leading retailers means we are privy to their insights as to what truly drives a product purchase.  When it comes to package design, we’re not guessing based on what looks good.  We’re strategizing based on years of retailers’ customer studies.  And our manufacturing and distribution experience gives us the knowledge you need to ensure your package complies with governmental regulations, conforms to retailer’s packaging and design requirements, and can survive the rigors of shipping during distribution.

    Our years of experience and know-how ensure your package design will meet all practical considerations unique to product packaging.  Not only must your package adequately protect the product during shipping, but it must also comply with numerous environmental and other governmental regulations.  The package must not infringe another’s copyright or trademark.  The package must be appropriate to the shipping and transport methods; a package designed for one mode or shipment may get damaged in another.   Finally, some retailers impose additional package regulations that can affect design, such as size, height, weight, and materials.  Some retailers also impose internal design regulations.  To successfully have your product placed in these retailers, you must discover and ensure your package complies with all their packaging specifications.