If you are having difficulty convincing institutional buyers or investors that your product will sell, our quantitative research methodologies can help.  Quantitative market research allows you to gather statistically significant data to realistically forecast market penetration and success.  Our quantitative research services help you reduce the uncertainty in bringing a product to market.

Consumer Surveys

    Consumer surveys let you hear what your target consumers think about your product.  Survey results can help you articulate reasonable market assumptions and financial projections, and help increase your long-term return on investment.

We’ve developed time-tested survey methods to give you data that is relevant and focused.  We combine the proven experience, state-of-the-art technology, and best-in-class sample group to deliver you with the highest quality marketing research available.  Our panels have been used by more than half of the Fortune 100 companies for fast, rich access to valuable market data.

    We have data on hundreds of attributes of each of our two-million survey respondents, which allows us to survey only those individuals who are likely in your target market.  Our profiles of millions of consumers by hundreds of demographic, lifestyle, occupational, and geographic attributes means we can provide you with access to ultra-specific, low-incidence target groups.  For instance, if you have an infant care product, we'll survey only new mothers.  Thus, the data we gather is the most helpful, the most accurate, and the most compelling possible.

Market Research Reports

    When you need to know and understand your specific industry, our market research reports can help.  Our reports include full industry overview, target market analysis, market value forecast in U.S., recent news and trends in the industry, analysis of competitors and potential licensees, and potential positioning.